Halfmoon Oysters

We were bringing a new oyster to market, and I was tasked with designing the logo and custom packaging. The process involved brainstorming with the team, concepting on paper and digitally, then creating the final designs in Adobe Illustrator.

I was limited to white and blue, so I wanted the two colors to interact with each other to create a clear foreground and background. Design influences included the phases of the moon and the pearl.


Logo and packaging design, concepting, Adobe Illustrator